Sales Executive

Level 4 Apprenticeship
Sales Executive

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Who is this programme for?

Working across a range of clients, customers and contacts, Sales Executives are responsible for driving growth and retention of business. In Insurance and Financial Services, sales teams are entrusted to provide the right products and services and provide accurate information to customers and clients. This programme provides the skills and capabilities to excel in a competitive environment and provide an outstanding customer experience.

Typical job roles could include:

  • Sales Consultant
  • Sales Specialist
  • Sales Advisor
  • Sales Representative
  • Business Development Executive
  • Field Sales Executive

How does Davies deliver?

Our programme is built around a professional apprenticeship. The learning is wrapped around and incorporates daily work, this is supplemented by ‘off the job’ development, which on average accounts for 6 hours per week (completed within paid time). Access to all of our training content is via our digital platforms enabling 100% remote delivery. This incorporates:

  • Virtual classroom learning & workshops
  • Online learning (accessed via PC or mobile)
  • 121 coaching & support from industry practitioners

What does the programme cover?

This programme will develop Knowledge, Skills, and Behaviours and will provide people with the awareness and capabilities required to accelerate their career in sales.


Organisational Knowledge | Product/Service & Sector Knowledge | Market Knowledge | Customer Knowledge | Commercial & Financial Acumen| Digital Knowledge


Sales Planning and Preparation | Customer Engagement | Customer Needs Analysis | Propose and Present Solutions| Negotiate | Close Sales | Gathering Intelligence| Time- Management | Collaboration and Team-Work | Customer Experience Management | Digital Skills


Ethics and Integrity |Proactivity | Self- Discipline | Resilience & Self-Motivation | Continuous Professional Development

Programme details

Level 4 Apprenticeship

Duration: 18 Months
Funding Band: £6,000

Entry Requirements
  • To have the right to work in the UK
  • To have lived in the UK/EEA continuously for the past three years
  • At least a grade 4/C GCSE (or equivalent) in Maths and English
  • To have passed the Davies aptitude test
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